cardholder benefits
- Provides security and peace of mind against online and store data breaches, and subsequent fraud.
- Prevents the inconvenience and hassle associated with fraudulent or unauthorized use.
issuer benefits
- The security enhancements drive a high volume of new accounts.
- Reduces fraud by more than $5/account/year (as per studies by a major research firm).
- Among security-conscious consumers, becomes top of wallet with nearly 100% of the cardholder’s spend.
- Very high retention rates as consumers become reluctant to switch to a card without security benefits.
- Security features and verification technology can be integrated into existing systems
security features reduce direct fraud, save indirect fraud costs
financial benefit of the security features
unlocking code fraud reduction
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indirect fraud reduction
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fraud reduction
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fraud reduction
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lift & apr gains
>$300 Card life benefit